About

VEERAPA - MASALA SPECIALITY_SMALL

About

Gaurav Mendse (Partner, Veerappa Food and Spices)
Gaurav Mendse (Partner, Veerappa)

PASSIONATE ABOUT SPICES AND SPICE BLENDS, AND PROVIDING A BETTER EXPERIENCE AND VARIETY FROM IT!

Our team of foodies and qualified professionals is headed by an experienced Chef in Indian cooking, my Mom.

We are passionate about providing quality spice blends with desirable flavours. We started in Apr 2016 with just one spice blend, Kolhapuri Masala (Kanda Lasun Masala), an aged old recipe passed on to my mom. Now, we have a commercial range of 20 different and unique spice blends! Each of our spice blend is thoroughly researched, tasted and tested before being brought to the market.

The composition of Indian curry powders is diverse alike India. It differs regionally, with many recipes across India according to – regional climate, taste, agriculture, culinary innovations and cultural diversity – and none is considered more authentic than others! We create variety of spice mixes specifically for majority of the Indian palate (hot) or the western palate for Indian spice mixes (mild), and is available in our own brand VEERAPPA.

An insight on our brand logo VEERAPPA. Veerappa is my great-grandfather’s name and the name means “the brave”. The logo is outlined to represent the three horizontal stripes (as shown on the letter V) of “bhasma” on Lord Shiva’s forehead, the Hindu God we worship since our ancestors. The three coloured leafs, as held in the spoon, are the most used Indian spices – Red Chilli, Yellow Turmeric and Green Coriander. The background colour is typical to the roasted Indian spice mix powder. And the over-the-horizon-rising-sun depicts the bright ray of light, energy and renewed hope that the rising sun brings in everyday.

Grateful for my cuisine experiences with friends in NEW ZEALAND and the USA, that I could put together the invaluable experience in to prepare mild Indian spice blends suitable to majority of the western palate.

Our products are manufactured and packed in certified units which comply to the stringent FSSAI (FOOD SAFETY AND STANDARDS AUTHORITY OF INDIA) FDA norms and we are a HACCP certified unit.

We also sell on AMAZON in India, UK/EU, USA, and on other leading ecommerce portals!

Delightful flavour and finest quality product is our top priority. Hope you enjoy our product range and be kind to spread the word! Your feedback is important to us. Please drop in your comments to CUSTOMERCARE@VEERAPPA.IN or email me personally at GAURAV.MENDSE@OUTLOOK.COM

END NOTE – WHY USE VEERAPPA MASALA?

1. 100% vegetarian, without any added artificial colours, artificial flavours and artificial preservatives. We strive to give our customers a product made from altogether natural ingredients.
2. Roasted in Rice Bran oil, where oil is being used for our masala. Some famous brands use cottonseed oil or palm oil.
3. Strong spice blends, required to be used less, hence less needed to be stored.
4. No need to add additional spices along with Veerappa masala. Using Veerappa Masala, our goal is to impart a desirable flavour even in a basic gravy (with just onion, garlic, ginger, tomato or curd, vegetable or meat) with ease of cooking for our customers.
5. Graded, sorted and cleaned spices used.
6. Chilli used without the stems (stemless) in the masala, where chilli is being added. Yes, we discard the stems!
7. “One World, One Grade” of all our products.

विराप्पा मसालों की विशेषता:  
१. शुद्ध शाकाहारी और बिना किसी कृत्रिम स्वाद (अजिनोमोटो, ग्लुटामेट, हैड्रोलायज्ड प्रोटीन, इ.), कृत्रिम रंग (डाय, फूड कलर, इ.) और कृत्रिम प्रेज़रवेटिव के। हमारा प्रयास है के आपको प्राकृतिक चीजों से बना हुआ उत्पादन दे।  
२. राईस ब्रान तेल में भुने हुए मसाले (जिसमे तेल इस्तेमाल किया गया हो ऐसे मसाले), कुछ प्रसिद्ध कंपनी कॉटन सीड या पाम तेल इस्तेमाल करते है। 
३. मसाला "स्ट्रांग" तेज होने के वजह से कम इस्तेमाल करना पड़ता है और कम लगता है। 
४. विराप्पा मसालों के साथ अतिरिक्त मसाले डालने की जरुरत नहीं। हमारा उद्देश्य है के विराप्पा मसालों के साथ आपको सरल ग्रेवी (खाली प्याज, लहसुन, अदरक, टमाटर या दही और सब्जी) में भी आपको बेहतरीन स्वाद आए।  
५ . उच्च गुणवत्ता के साफ किये हुए मसाले। 
६ . मसाले में अगर मिर्च है तो बगैर डंडी के (डंडीकट)। 
७ . सब मसालों का एक ही ग्रेडिंग - रिटेल हो या होटल, भोजनालय हो या ढाबा, गली के काउंटर हो या सुपरस्टोर, भारत के विक्रेता हो या परदेस के - विराप्पा मसालों की इन सब जगह एक ही क्वालिटी मिलने का हमारा वचन। हमारा अघोषित सिद्धांत - "सबका हक़ है उच्च गुणवत्ता के उत्पादन उपभोगनेका।"
विराप्पा मसाल्यांची वैशिट्ये: 
१. शुद्ध शाकाहारी व कोणतेही कृत्रिम चव (अजिनोमोटो, ग्लुटामेट, हैड्रोलायज्ड प्रोटीन, इ.), कृत्रिम रंग (डाय, फूड कलर, इ.) आणि कृत्रिम प्रेसेर्व्हव्हेटिव्ह विरहित. आमचा प्रयत्न आहे आपल्याला संपूर्णतः नैसर्गिक खाद्यपदार्थांपासून बनविलेले उत्पादन देण्याचा.  
२. राईस ब्रान तेलात भाजलेले, काही नामांकित कंपनी कॉटन सीड अथवा पाम तेल वापरतात. 
३. मसाले स्ट्रॉंग असल्यामुळे कमी वापरावे लागतात, आणि कमी लागतात. 
४. विराप्पा मसाल्यांसोबत दुसरे कोणते मसाले टाकायची गरज भासत नाही. आमचा उदेष्य आहे कि विराप्पा मसाल्यांसोबत आपल्याला सोप्या (फक्त कांदे, लसूण, अद्रक, टमाटे किंवा दही, भाज्या किंवा मांसाहारी जिन्नस वापरून) भाजी मध्ये सुद्धा अप्रतिम स्वाद मिळो.    
५. उच्च दर्ज्याचे, साफ केलेले मसाले. 
६. मसाल्यात मिरची असल्यास देठा शिवाय.       
७. सर्व मसाल्यांचे एकच ग्रेडिंग - रिटेल असो किंवा हॉटेल, खानावळ असो वा ढाबा, गल्लीतले काउंटर असो वा सुपरस्टोर, भारतातले विक्रेते असो वा परदेशातले - विराप्पा मसाल्यांची या सर्व जागी एकच क्वालिटी भेटण्याचे आमचे वाचन. आमचे अघोषित ब्रीदवाक्य - "सर्व ग्राहकांचा हक्क आहे उच्च गुणवत्तेचे उत्पादन उपभोगण्याचा."

– Gaurav Mendse

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